Search Engine Optimization (SEO) is the backbone of any successful online marketing strategy. It helps businesses improve their website's visibility and organic ranking on search engines. While there are several popular SEO tools like Google Analytics, Moz, and SEMrush that are widely known in the industry, there are also some hidden gems that offer incredible features for free.

In this blog post, we are going to unveil 10 lesser-known free online SEO tools that you've probably never heard of but are definitely worth exploring. These tools can help you analyze your website, track your competitors, optimize your content, and much more. Let's dive in and discover these hidden gems:

1. Ubersuggest

Ubersuggest is an excellent keyword research tool developed by Neil Patel. It provides you with keyword suggestions, search volume, competition analysis, and other crucial insights. Ubersuggest also offers a content analyzer, backlink checker, and site audit feature - all for free.

2. Answer The Public

If you're struggling to find content ideas, Answer The Public is the perfect tool for you. It generates a list of questions and queries related to a specific keyword. This tool helps in identifying content gaps and provides inspiration for blog topics, FAQs, and more.

3. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a powerful website crawler that enables you to analyze important SEO elements of your website. It provides insights on broken links, duplicate content, page titles, meta descriptions, and much more. The free version of this tool allows you to crawl up to 500 URLs.

4. Keywordtool.io

Keywordtool.io is a handy keyword research tool that extracts long-tail keywords from Google's autocomplete feature. It helps you uncover valuable keywords that might not appear in traditional keyword research tools. The free version provides limited results, but it can still be a great tool for generating keyword ideas.

5. MozBar

MozBar is a browser extension that provides instant access to Moz's valuable SEO metrics while browsing any webpage. It shows you the link profile, domain authority, page authority, and other crucial data that can help you make informed SEO decisions.

6. Seed Keywords

Seed Keywords is a unique tool that allows you to create your own keyword-based survey and ask participants to search for specific terms. It helps you gain insights into how people are searching for certain products or services. The results can be valuable for generating content ideas, optimizing landing pages, and understanding user intent.

7. GTmetrix

Website speed plays a crucial role in SEO. GTmetrix is a free tool that analyzes your web page speed and provides detailed insights on areas for improvement. It gives you a performance score, shows load times, and suggests optimizations like image compression and browser caching.

8. Bing Webmaster Tools

While Google Search Console is widely known, Bing Webmaster Tools often goes unnoticed. By adding and verifying your website in Bing Webmaster Tools, you can access valuable insights about your website's organic performance on Bing search engine. This tool provides keyword research, crawl reports, backlink data, and more.

9. Varvy SEO Tool

Varvy SEO Tool is a comprehensive tool that analyzes your website for various SEO factors like mobile-friendliness, page speed, HTTPs, and more. It provides an easy-to-understand report with recommendations for optimization.

10. Hunter

Hunter is a great tool for finding contact information of websites and individuals. It helps you discover email addresses associated with a specific domain, making it useful for outreach, link building, and building connections in your industry.

In conclusion, the world of SEO tools goes beyond the well-known giants. These hidden gems offer incredible features and insights that can significantly improve your SEO efforts. From keyword research, content analysis, website auditing to competition analysis, these lesser-known tools cover various aspects crucial for your online success. So, don't limit yourself to popular tools only. Explore these hidden gems and take your SEO game to the next level.


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